Final Project: Implementation Evaluation Control

Customer Satisfaction..... if you ever want to know the number one rule to making everything go easy in marking are those two words right there" c u s t o m e r - s a t i s f a c a t i o n." Without the satisfaction of a customer, then you have no product. If you keep your customer happy, then you will be happy in the long run. No good product can run without having a satisfied customer.

"A customer buys from the firm that offers the highest customer perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers." (Ch.1, Pg.14)

Being able to evaluate each and all aspects, seeing what will work and what will not, discussing the concerns with others, would be another factor that would be beneficial because it would help not only the company get better but also the product that we are trying to with hold from. 

"Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors." Chapter 7, Page 238

Final Project: Price

" It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13

When I first was figuring out how much I should set the price for the chips at I thought I would want to go cheaper then any other chip. But then I thought to myself, would anyone want to buy cheap chips that they have never heard of before? I answered that question as if someone was asking me about, and honestly I wouldn't buy the an "unknown" or "unrecognizable" chip. I would feel as if its going to taste like cardboard. However.... if i end up making the chips like .25 more then the average chip, I feel as if I would get more profit that way. Because everyone would want to buy one or so, just to test it out and find out why it cost more then probably 'Lays Potato Chips.' Therefore the price of my chips are going to be $5.50.

Final Project: Distribution

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." (Ch. 8, Pg. 253)

My goal is to end up having this product distributed throughout different countries, I want the whole world to know about this snack., to fall in love with it, as much as my crew and I have. I want our product to be placed in places where others can see it, where our competitors can be up against us. While having this product in those places I can view the stats and see how well my chip is doing compared to all of the chips out there in the world today.

"By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position." (Ch. 8, Pg. 262) 

Final Project: Promotion

I plan on having numerous kinds of promotion with this new produt. Going through different kinds of social media, such as; Twitter, Facebook, Instragram, the radio, and if we are lucky even our own commercial. I feel like promoting this product is a huge thing, because if we want the world to know about our chips, we have to get our name out there, but we don't want to have the same kind of promotion that anybody else has. So, therefore we have to come up with a more unique and better quality in order to prove that our chips are the best chips to have with alcohol. With our promotion we want it to be as fun as possible, thinking of like renting a club or a bar for a day and having people come in and try our chips with listening to music (DJ) and eating our delicious snacks, which are impeccable for adults to have. While having everyone do all of that we would observe them to see how they react to our product. So it would be a mixture of a promotion as well as an analysis.

""The importance of different promotion tools varies between consumer and business markets. Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR. In contrast, business-to-business marketers tend to “push” more, putting more of their funds into personal selling, followed by sales promotion, advertising, and PR. In general, personal selling is used more heavily with expensive and risky goods and in markets with fewer and larger sellers." (Ch. 12, Pg.385)

Final Project: Product

"Some manufacturers believe that if they can “build a better mousetrap, the world will beat a path to their door.” But they are often rudely shocked"

(Marketing Creating and Capturing Customer Value; ch 1. page 11)

The product that we are creating is the complete opposite compared to the other kinds of potato chips. With its German Sausage flavored chip, makes it different from other products. The way we put together our chip is that they sausage is cut thicker then an original chip, making the 'snack' more fulfilling, one other factor is that it can contribute to they way the the packaging is designed. We decided to keep with the original shape of a potato chip bag, because we felt as if we would do anything else, we would make it kid-ish and this is an 'adult snack.' The potato chip as a unique taste to it, it is a very universal as well as appeal to the anything.

^the photo above is just a rough sketch of how we would like our product to look^

"Based on each customer’s purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, Page 22

Final Project: Target Market Strategy

"With its marketing strategy decided, the company now constructs an integrated marketing program—consisting of a blend of the four marketing mix elements, or the four Ps—that transforms the marketing strategy into real value for customers" (Marketing creating and capture customer value. ch.1; pg11 )

Our Target market would have to mature adults. We came up with the word "mature" because we feel as if there are different groups of adults when consuming alcohol. For our product we want to focus more on those adults that will drink responsibly, because those are the ones that will enjoy our adult snack the most. In order to understand the target market more we had to do some research and understand everything about these people.  So we had a few of our people go out and observe those individuals and find out pretty much everything about them. What they came up with was that most o them would want to go out and have a few drink to get rid of stress or if they were having a hard day at work to just relax and forget about all the responsibilities that they would have. So, we wanted them t be able to enjoy whatever the reason they are drinking even more.

EOC Week 10: What are the benefits vs the features?

"She was the first one to see the benefit and not the feature!" (mad men)

Being able to see the benefits before the feature is a great thing. Because if the only thing you see is the feature then how do you if what you are buying is really worth it. With the Product of snack that I am making, with the Phileas Fogg Alcoholic beverages, I would like to explain to you the benefits of buying one of our bags instead of a different snack. We want you to know that when first eating our deliciously thing sliced sausage chip, and having it with a an alcoholic beverage it will open your taste buds to a whole new level, the money you spend on a bag of our chips will be worth spent, only because of the reason is when you are consuming alcohol you will most likely love everything you eat. HOWEVER with our product you will absolutely love our snack even if you aren't drinking, with its deliciously, rich, tender, salty taste, it'll be a taste that wont be forgotten, and "impeccable taste for adults"

To better understand what customers think and want, “We’re going to connect with the consumer wherever she is,” said Rosenfeld. “On the quality side, [we need to] shift from ‘good enough’ to ‘truly delicious,’ turning brands that [our] consumers have lived with for years into brands they can’t live without.” Most importantly, pronounced Rosenfeld, Kraft would invest heavily in innovation and new-product development. Simply put, she said, “We need to rebuild our new-product pipeline.” (Developing New Products and Managing the Product Life-Cycle; chapter 8; page 260)