Final Project: SWOT Analysis

STRENGTHS 
 * The potato chip that will come in a well-thought out designed bag,that will make customers want to grab one. 
*  "Impeccable taste for adults!!" 
*  Higher quality 
*  better to have with a drink, more enjoyable. 
WEAKNESSES
* more work to create and make. 
* our chips are thicker then other chips 
* maybe difficult to get a lot of consumers, because its a european sausage. 
* Trying to "break" into the market place, and be the best of all its competitors. 
OPPORTUNITIES
* We will find other age groups wanting to have our snacks. 
THREATS
* Competition is a huge factor
* Advertising cost 
* Production cost 
* Lack of reputation

"The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them." (ch2; pg;56)

EOC Week 9: Three Great Mission Statements

1) Our mission statement “A statement of the organization’s purpose—what it wants to accomplish in the larger environment” (Armstong & Kotler, Pg.39). is to offer the best snacking experience with our Phileas Fogg Brand Chili Crisps to accompany your favorite spirit! Our Chili Crisps will excite you with their rich and exotic flavors from around the world. These flavors of Thailand use the spicy and savory chili’s to awaken your taste buds.  The crunchy and delicious Chili Crisps will take you to on your own personal trip with every bite and entice the inner adventurer in you! 
--- http://reginasollecchio.blogspot.com/search/label/Final%20Project ---
I really enjoyed this Mission Statement because, the person makes it sound like a lot of fun. They mention how they want their chili crisps to excite you when you eat it, as well as to make your taste buds awake. I really enjoy eating something that will make my taste buds feel happy and excited. 

2) Phileas Fogg's mission is to constantly deliver high quality snacked foods to our loyal customers coupled with the desire to cater to their needs. The Pepperoni Pizza flavored chip is cut thicker than other's so that there's more room for flavor with each and every bite - the sugar, spice, and everything nice are all key components that we all take into consideration. We sense our moral obligation to safeguard each other, our customers, and environment by aspiring to operate a safe, injury free and healthy work place.
-- http://upperechelonhomme.blogspot.com/search/label/Final%20Project --
I liked this one, because it has sugar, spice and everything nice gives you the two flavors that everyone desires for. This persons mission statement made me feel like going out and buying myself a bag of the pepperoni pizza flavored chips, if its going to make me feel like have more and more with every single bite, I want to make sure i feel this experience. 

3) Giving the consumer value, for there money, bringing them back to try other product that we produce. Make them happy before they buy your products. Giving Beer Buddy Pork Rinds, part of the Phileas Fogg family products, a compliment with your beer in your local pub or to enjoy to take home with you from your local convenient store with your favorite beer.  Enjoy the different flavors from our popular chili-lime and our new mole, a spicy, slightly sweet with a hint of Mexican chocolate.
-- http://svendjrphotography.blogspot.com/search/label/final%20project%2011 --
"Giving the consumer value for their money..." is my favorite line of this persons mission statement. They want their consumers (customers) to feel like they are using their money in a well spent place, and end up getting a product that will make them itch with excitement. 

BOC Week 8: Creative Content

The way I am going to bring this product to life is by capturing the idea of it, and making it into an advertisement, or marketing plan. Meaning, digitally designing the package for it. I want to create something that will catch your eyes, and make you turn your heads to look at what it is, to make you want to try it and promote it to your friends, family, and co-workers.I want to be able to show the German culture into the product, to make you feel like you are actually there. Being able to pursue this product in a proper and mature manner, to make adults feel like they are able to enjoy their time even more is or content. We also might ad a commercial in there as we get more into the whole packing idea, to show the true experience that others have with our product.

Final Project: Bussiness Mission Statement

“A clear mission statement acts as an “invisible hand” that guides people in the organization it’s a statement of the organization’s purpose—what it wants to accomplish in the larger environment.”
(Company and Marketing Strategy Partnering to Build Customer Relationship; Chapter 2, Page 39)

Phileas Fogg, traveled the world in 80 days. Throughout his journey he comes across new and exciting cultures and traditions. Within our product we want to be able to share with you the experiences that Phileas Fogg had, by giving you a snack, with an impeccable taste for  adults only. It'll make you want to have a good time while you consume alcohol. By making the German Sausage braunschweigher, into a chip like substance, the best kind of snack everyone will want to have when at a bar.

Final Project: Objectives

 "Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” (ch.2 , pg43)
The objective is to give you that everlasting taste of the delicious-ness of a german sausage, that'll give you that "impeccable" snack with any alcoholic drinks. We want to create a snack that will make your night a night to remember, giving you the experience & joy of every moment. We want to be able to build a profitable customer relationship by developing the motto of, "The Impeccable Taste for Adults." Embracing our strategy to the consumer, in a mature manner, making their taste buds itch for more of this taste.

EOC Week 7: The Pitch Final Project

I remember as if it was just yesterday, this is a journey that I will never forget. I was stranded, trying to find my way. Not knowing where to go, or where I am at, the only thing, I had to help me find my way out was a rich smell coming from the north ways. Having to go through rivers and land just to get closer and closer to what I was hoping would be my ticket out. The more I was moving north the more distinct the smell was getting, the more I was trying to figure what it was, the harder it was for me to stop. All I remember is this smell that was making me thirsty, and hungry, its rich, salty, drool-like senses were making the happiest person ever.  And when I finally figured out that the smell I smelled was a sausage, and wouldn’t you know it, all I had to go was go up on more hills to find out that it wasn’t just an sausage, it was a German sausage named, “Braunschweigher.” I grabbed myself a piece of this sausage with loaf bread and took it on the go to my next place of adventure. I remember thinking to myself that this sausage flavors and thin slices of bread, with a chip like crunch to it will make it an impeccable taste for adults to have with a beer.  

Week Six: Three things that describe me

Three items that would best describe me would have to be. . . .

1) Herbel Essence hair products. From their shampoos to their hairspray and so on, I am all for them, because to me hair is one of the biggest things that a woman can show off and if she knows how to work it then she doesn't have to say one word. When people think of me they always remember me by my hair. They always mention how beautiful it is, how they want it, and so I take those comments and make it to where its over and beyond gorgeous and always looks and smells nice.

2) Victoria Secret Fragrence. I am absolutely in love with Victoria Secret, if you could I would literally buy pretty much everything that the store has to offer. Going into Victoria Secret, it makes me feel like I can be sexy but still be classy and that is one of the many things that I love about that store because that is how i try to express myself, when I go out.






3) Bare Minerals Make-up. Make up isn't really a big thing for me, however when I put it on I make sure it is to its perfection, I want to go out feel glamours, and known that I'll stay like that the whole night. When I wear make up, you can see my signature touch I do, by looking at the outside edges of my eye, i make it a different color to make my eyes pop out even more.