Week Four EOC: Building B-To-B Customer Partnership

When being in the marketing field it is always about the customer, and understanding his/hers need for the product. As soon as they feel like they are ready for the product it is up for the buy to do some research, they will be looking at prices, older versions, reviewing other reviews, going over and beyond, to make sure they are getting what they need. Once, the buyer has done doing all the research needed, the *buyer* will determine if the product is a valuable investment for them, by following these steps;  1)Innovators (2) Adopters (3) Majority (4) Late Majority (5) Non-Adopters. 
The consumer market can be a hostile world, all you have to do is get a newspaper or a magazine, turn on your television, radio, anything and listen to all the different marketing ads there are. They are trying to influence you to get the product, the prices are either higher or lower then one another, different deals. Marketing is a no joke world sometimes, it is a very competitive world. When in this industry you have to remember the 5 states of decision making of buyers: 
1) Need Recognition (2) Information search (3) Evaluation alternatives (4) Purchases (5) Post-Purchase Evaluation. (http://www.udel.edu/alex/chapt6.html)