“Smart companies aim to delight customers by promising only
what they can deliver, then delivering more than they promise” (Page 14,Ch.1, -customer satisfactions)
I remember last year around Christmas time, I haven’t gotten
anything for my mother yet, I was freaking out didn’t know what to get her, so
my Tia suggested I go to this neat jewelry store called “Brighton.” I haven’t
heard of this store, but when I went in there I was so fascinated with
everything, the sales associates were so nice and helpful. When I went to go
ask them what do they suggest I get for my mother, they said, “Well why don’t you
make her a bracelet or necklace?” I was interested so I said, “sure why not!” They had me pick out the kind
of bracelet I wanted. If I wanted a thin one, a thick one, this type of silver
or gold, once I choice what kind I wanted, I then started choosing the kinds of
charms that I wanted to go on there. Now every charm had a price, as well as
the bracelet, but I didn’t care, it was for my mom, and I feel my mom is worth
more than anything in the world. So I picked charms that meant something to me
and I knew would mean something to her. The whole purpose of the charms was to
make a story for my mom and make her cry, but in a good way, because I know she
would love it. Once I was done choosing the charms and bracelet I got to decide
how I wanted them to be placed. And the whole time the sales associate that was
helping stayed by my side to make sure my visit was a good one. So therefore
once I was done deciding how I wanted them to be placed she showed me how to
put them on and hood the bracelet then she took me to the registrar and wrapped
it up and put in a cute little heart shape case and wrapped it in the bag. I paid
a good deal of dollars for this bracelet but I didn’t really mind, it’s
something that I knew I would be happy with, as well as my mom.
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