EOC Week 10: What are the benefits vs the features?

"She was the first one to see the benefit and not the feature!" (mad men)

Being able to see the benefits before the feature is a great thing. Because if the only thing you see is the feature then how do you if what you are buying is really worth it. With the Product of snack that I am making, with the Phileas Fogg Alcoholic beverages, I would like to explain to you the benefits of buying one of our bags instead of a different snack. We want you to know that when first eating our deliciously thing sliced sausage chip, and having it with a an alcoholic beverage it will open your taste buds to a whole new level, the money you spend on a bag of our chips will be worth spent, only because of the reason is when you are consuming alcohol you will most likely love everything you eat. HOWEVER with our product you will absolutely love our snack even if you aren't drinking, with its deliciously, rich, tender, salty taste, it'll be a taste that wont be forgotten, and "impeccable taste for adults"

To better understand what customers think and want, “We’re going to connect with the consumer wherever she is,” said Rosenfeld. “On the quality side, [we need to] shift from ‘good enough’ to ‘truly delicious,’ turning brands that [our] consumers have lived with for years into brands they can’t live without.” Most importantly, pronounced Rosenfeld, Kraft would invest heavily in innovation and new-product development. Simply put, she said, “We need to rebuild our new-product pipeline.” (Developing New Products and Managing the Product Life-Cycle; chapter 8; page 260)

EOC Week 9: Three Great Mission Statements

1) Our mission statement “A statement of the organization’s purpose—what it wants to accomplish in the larger environment” (Armstong & Kotler, Pg.39). is to offer the best snacking experience with our Phileas Fogg Brand Chili Crisps to accompany your favorite spirit! Our Chili Crisps will excite you with their rich and exotic flavors from around the world. These flavors of Thailand use the spicy and savory chili’s to awaken your taste buds.  The crunchy and delicious Chili Crisps will take you to on your own personal trip with every bite and entice the inner adventurer in you! 
--- http://reginasollecchio.blogspot.com/search/label/Final%20Project ---
I really enjoyed this Mission Statement because, the person makes it sound like a lot of fun. They mention how they want their chili crisps to excite you when you eat it, as well as to make your taste buds awake. I really enjoy eating something that will make my taste buds feel happy and excited. 

2) Phileas Fogg's mission is to constantly deliver high quality snacked foods to our loyal customers coupled with the desire to cater to their needs. The Pepperoni Pizza flavored chip is cut thicker than other's so that there's more room for flavor with each and every bite - the sugar, spice, and everything nice are all key components that we all take into consideration. We sense our moral obligation to safeguard each other, our customers, and environment by aspiring to operate a safe, injury free and healthy work place.
-- http://upperechelonhomme.blogspot.com/search/label/Final%20Project --
I liked this one, because it has sugar, spice and everything nice gives you the two flavors that everyone desires for. This persons mission statement made me feel like going out and buying myself a bag of the pepperoni pizza flavored chips, if its going to make me feel like have more and more with every single bite, I want to make sure i feel this experience. 

3) Giving the consumer value, for there money, bringing them back to try other product that we produce. Make them happy before they buy your products. Giving Beer Buddy Pork Rinds, part of the Phileas Fogg family products, a compliment with your beer in your local pub or to enjoy to take home with you from your local convenient store with your favorite beer.  Enjoy the different flavors from our popular chili-lime and our new mole, a spicy, slightly sweet with a hint of Mexican chocolate.
-- http://svendjrphotography.blogspot.com/search/label/final%20project%2011 --
"Giving the consumer value for their money..." is my favorite line of this persons mission statement. They want their consumers (customers) to feel like they are using their money in a well spent place, and end up getting a product that will make them itch with excitement. 

Week Six: Three things that describe me

Three items that would best describe me would have to be. . . .

1) Herbel Essence hair products. From their shampoos to their hairspray and so on, I am all for them, because to me hair is one of the biggest things that a woman can show off and if she knows how to work it then she doesn't have to say one word. When people think of me they always remember me by my hair. They always mention how beautiful it is, how they want it, and so I take those comments and make it to where its over and beyond gorgeous and always looks and smells nice.

2) Victoria Secret Fragrence. I am absolutely in love with Victoria Secret, if you could I would literally buy pretty much everything that the store has to offer. Going into Victoria Secret, it makes me feel like I can be sexy but still be classy and that is one of the many things that I love about that store because that is how i try to express myself, when I go out.






3) Bare Minerals Make-up. Make up isn't really a big thing for me, however when I put it on I make sure it is to its perfection, I want to go out feel glamours, and known that I'll stay like that the whole night. When I wear make up, you can see my signature touch I do, by looking at the outside edges of my eye, i make it a different color to make my eyes pop out even more.

Week 5 EOC: Social Networks and Job Hunting

"People love talking about things that make them happy—including their favorite products and brands." (Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word, page 143)
Being able to see the companies you love and adore come up with more ideas on how to please you is, what makes you love them so much. Being able to always go somewhere, or look online for ideas that aren't boring is what marketers want to do. They want you( the customer ) to feel, like you are their number one priority. Take facebook for example. From the Wall Street Journal I got a quote stating, "While I wish every company used Monster, social is a solution that many people are using," (wall street journal, Aug.8th, 2011, page 2) is basically stating that with social networking, and marking genesis, people are going to do things that others are doing or might be seeing on the t.v. However, when it comes to Facebook, they are hiring new recruiters, so that they can make you ( the customer ) happen or satisfied every time you go on to your Facebook account, they don't want to loose your interest. Do you think that is honestly working? I don't, I have a facebook, but the only reason why I go on there is to talk to my boyfriend, and other then that, I would have deleted it along time ago. So here is question for Facebook? Why are you trying to please us, when all you are doing is trying to be like every other social network, soon you will be in the dark like Myspace.

Week Four EOC: Building B-To-B Customer Partnership

When being in the marketing field it is always about the customer, and understanding his/hers need for the product. As soon as they feel like they are ready for the product it is up for the buy to do some research, they will be looking at prices, older versions, reviewing other reviews, going over and beyond, to make sure they are getting what they need. Once, the buyer has done doing all the research needed, the *buyer* will determine if the product is a valuable investment for them, by following these steps;  1)Innovators (2) Adopters (3) Majority (4) Late Majority (5) Non-Adopters. 
The consumer market can be a hostile world, all you have to do is get a newspaper or a magazine, turn on your television, radio, anything and listen to all the different marketing ads there are. They are trying to influence you to get the product, the prices are either higher or lower then one another, different deals. Marketing is a no joke world sometimes, it is a very competitive world. When in this industry you have to remember the 5 states of decision making of buyers: 
1) Need Recognition (2) Information search (3) Evaluation alternatives (4) Purchases (5) Post-Purchase Evaluation. (http://www.udel.edu/alex/chapt6.html) 

Week 3 EOC: My Demographics

Baby-Boomer, Generation X, or Millennials? Which one are you? According to the Demographic trends Millennial's "are ages 18-29, and are the new Generations, like people, have personalities, and Millennials — the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium — have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change." ( http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/ ) I feel like I can relate to this because, I am the kind of person that can accept change, I am basically my own person, I like to be expressive, and even though I am show I am very confident in myself. Even though I don't agree with what is happening in the world today, I do believe that I will make a change one day in a way that might not seem like it but I am not scared to discover things that I have never discovered before, its a part of life isn;t? Being able to go and live your life to fullest is what I do believe. 

Week 3 EOC: Making Money for Good

Today's generation there are so many different businesses out there that know how to make money, and they do a very good job at it. But, not every business know how to help anyone in need of it, or are beneficial  to others. there are not many out there, but there are a few businesses out there, such as LTSN Headphones. This company says .. "For every headphone purchased, LTSN gives the gift of hearing to a child in a deaf school. Giving back. Amplified."  ( http://www.lstnheadphones.com/pages/frontpage )By reading about this company I realized that they put a lot of thought and effort into making a headphone that can help a deaf child here it. They said that, "We are not only handing out hearing aids. we also include batteries, mold of the ear for a correct fit, ear cleaning, and antibiotics to eliminate the risk of infection. We educate the child on proper use. If a hearing aid is broken or misplaced, we replace it free of charge." ( http://www.lstnheadphones.com/pages/frontpage ) They have teamed up with the people from Sound Seekers in help with coming up with this design. It isn't like any other type of head phone. This on is made out of wood. Yes Wood! Why Wood? Well in response they mentioned that music loves wood. if you truly think about that, it is true, mostly all types of instruments are made of wood, is that not correct? so they mentioned why aren't headphones made of wood. they do allow you to listen to the music. don't they? I honestly feel in love with this company that I might even buy one of these headphones, just so that someone who can not hear can enjoy the wonderful sound of music.

Week Two EOC: Boston Consulting Group - Video Games

"Games could aspire to the drama and spectacle of movies but would captivate society with their irresistible interactivity"( http://www.nytimes.com/2012/10/07/arts/video-games/video-game-retail-sales-decline-despite-new-hits.html?pagewanted=all&_r=0 )

According to the article in the "The New York Times" on October 3,2012; there were more then 200 million games systems sold worldwide, not every game system just the Wii, Xbox 360, and well the Play Station 3 as well. However, there was another game who didn't sell as much as theses gaming systems did, but they did a fairly good job if I do say so myself. The PC gaming called "World of Warcrafts." With all these million dollar sells, the gaming world seems to be teetering at the edge of a financial cliff. says the reporter Stephen Totilo. To find out more about what was said in this article just click on the link above. "In a counterpoint to “Alone Together,” one of Nintendo’s tag lines for the Wii U is “Together. Better.” ( http://www.nytimes.com/2012/06/07/arts/video-games/nintendos-coming-game-system-wii-u.html?pagewanted=all&_r=0 )

Week One EOC: Great Customer Service

“Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise” (Page 14,Ch.1, -customer satisfactions)

 I remember last year around Christmas time, I haven’t gotten anything for my mother yet, I was freaking out didn’t know what to get her, so my Tia suggested I go to this neat jewelry store called “Brighton.” I haven’t heard of this store, but when I went in there I was so fascinated with everything, the sales associates were so nice and helpful. When I went to go ask them what do they suggest I get for my mother, they said, “Well why don’t you make her a bracelet or necklace?” I was interested so I said,  “sure why not!” They had me pick out the kind of bracelet I wanted. If I wanted a thin one, a thick one, this type of silver or gold, once I choice what kind I wanted, I then started choosing the kinds of charms that I wanted to go on there. Now every charm had a price, as well as the bracelet, but I didn’t care, it was for my mom, and I feel my mom is worth more than anything in the world. So I picked charms that meant something to me and I knew would mean something to her. The whole purpose of the charms was to make a story for my mom and make her cry, but in a good way, because I know she would love it. Once I was done choosing the charms and bracelet I got to decide how I wanted them to be placed. And the whole time the sales associate that was helping stayed by my side to make sure my visit was a good one. So therefore once I was done deciding how I wanted them to be placed she showed me how to put them on and hood the bracelet then she took me to the registrar and wrapped it up and put in a cute little heart shape case and wrapped it in the bag. I paid a good deal of dollars for this bracelet but I didn’t really mind, it’s something that I knew I would be happy with, as well as my mom.

Week One EOC: My Voice

Fashion is more than just clothes on your back; it is a way to express who you truly are. This is why I have dedicated myself to become a professional in the field of Fashion. Going to the Art Institute of Las Vegas, made me realize that there are so many categories in the Fashion industry. There is more than just design, or retail management, there’s also marketing and advertising, journalism, and so on.  My mind has been truly blessed with gaining the knowledge of fashion in different departments. I have nailed it down to the marketing field of fashion. I chose marketing because I want to help and give my professional knowledge out there to those who would allow me to assist them. I want to be able to use my business side as well as my creative side to get the names of others out there, and keep my mind going with the new fashionistas out there today. Even though, I am majoring in fashion doesn’t mean it’s the only thing that I love to do, my other love is for film-making, photography, as well as physical training. One day I hope to further all my talents that I love. Most importantly, I hope to further my Professional Career in Fashion/ Fashion Marketing.