"Some manufacturers believe that if they can “build a better mousetrap, the world will beat a path to their door.” But they are often rudely shocked"
(Marketing Creating and Capturing Customer Value; ch 1. page 11)
The product that we are creating is the complete opposite compared to the other kinds of potato chips. With its German Sausage flavored chip, makes it different from other products. The way we put together our chip is that they sausage is cut thicker then an original chip, making the 'snack' more fulfilling, one other factor is that it can contribute to they way the the packaging is designed. We decided to keep with the original shape of a potato chip bag, because we felt as if we would do anything else, we would make it kid-ish and this is an 'adult snack.' The potato chip as a unique taste to it, it is a very universal as well as appeal to the anything.
^the photo above is just a rough sketch of how we would like our product to look^
"Based on each customer’s purchase history, previous product searches, and other data, the company recommends related products that might be of interest. This recommendation system influences up to 30 percent of all sales." Chapter 1, Page 22
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