Customer Satisfaction..... if you ever want to know the number one rule to making everything go easy in marking are those two words right there" c u s t o m e r - s a t i s f a c a t i o n." Without the satisfaction of a customer, then you have no product. If you keep your customer happy, then you will be happy in the long run. No good product can run without having a satisfied customer.
"A customer buys from the firm that offers the highest customer perceived value—the customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers." (Ch.1, Pg.14)
Being able to evaluate each and all aspects, seeing what will work and what will not, discussing the concerns with others, would be another factor that would be beneficial because it would help not only the company get better but also the product that we are trying to with hold from.
"Companies also develop product support services that enhance customer service and satisfaction and safeguard against competitors." Chapter 7, Page 238
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