"With its marketing strategy decided, the company now constructs an integrated marketing program—consisting of a blend of the four marketing mix elements, or the four Ps—that transforms the marketing strategy into real value for customers" (Marketing creating and capture customer value. ch.1; pg11 )
Our Target market would have to mature adults. We came up with the word "mature" because we feel as if there are different groups of adults when consuming alcohol. For our product we want to focus more on those adults that will drink responsibly, because those are the ones that will enjoy our adult snack the most. In order to understand the target market more we had to do some research and understand everything about these people. So we had a few of our people go out and observe those individuals and find out pretty much everything about them. What they came up with was that most o them would want to go out and have a few drink to get rid of stress or if they were having a hard day at work to just relax and forget about all the responsibilities that they would have. So, we wanted them t be able to enjoy whatever the reason they are drinking even more.
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