EOC Week 10: What are the benefits vs the features?

"She was the first one to see the benefit and not the feature!" (mad men)

Being able to see the benefits before the feature is a great thing. Because if the only thing you see is the feature then how do you if what you are buying is really worth it. With the Product of snack that I am making, with the Phileas Fogg Alcoholic beverages, I would like to explain to you the benefits of buying one of our bags instead of a different snack. We want you to know that when first eating our deliciously thing sliced sausage chip, and having it with a an alcoholic beverage it will open your taste buds to a whole new level, the money you spend on a bag of our chips will be worth spent, only because of the reason is when you are consuming alcohol you will most likely love everything you eat. HOWEVER with our product you will absolutely love our snack even if you aren't drinking, with its deliciously, rich, tender, salty taste, it'll be a taste that wont be forgotten, and "impeccable taste for adults"

To better understand what customers think and want, “We’re going to connect with the consumer wherever she is,” said Rosenfeld. “On the quality side, [we need to] shift from ‘good enough’ to ‘truly delicious,’ turning brands that [our] consumers have lived with for years into brands they can’t live without.” Most importantly, pronounced Rosenfeld, Kraft would invest heavily in innovation and new-product development. Simply put, she said, “We need to rebuild our new-product pipeline.” (Developing New Products and Managing the Product Life-Cycle; chapter 8; page 260)