Final Project: Promotion

I plan on having numerous kinds of promotion with this new produt. Going through different kinds of social media, such as; Twitter, Facebook, Instragram, the radio, and if we are lucky even our own commercial. I feel like promoting this product is a huge thing, because if we want the world to know about our chips, we have to get our name out there, but we don't want to have the same kind of promotion that anybody else has. So, therefore we have to come up with a more unique and better quality in order to prove that our chips are the best chips to have with alcohol. With our promotion we want it to be as fun as possible, thinking of like renting a club or a bar for a day and having people come in and try our chips with listening to music (DJ) and eating our delicious snacks, which are impeccable for adults to have. While having everyone do all of that we would observe them to see how they react to our product. So it would be a mixture of a promotion as well as an analysis.

""The importance of different promotion tools varies between consumer and business markets. Business-to-consumer companies usually “pull” more, putting more of their funds into advertising, followed by sales promotion, personal selling, and then PR. In contrast, business-to-business marketers tend to “push” more, putting more of their funds into personal selling, followed by sales promotion, advertising, and PR. In general, personal selling is used more heavily with expensive and risky goods and in markets with fewer and larger sellers." (Ch. 12, Pg.385)