" It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place)." Chapter 1, Page 13
When I first was figuring out how much I should set the price for the chips at I thought I would want to go cheaper then any other chip. But then I thought to myself, would anyone want to buy cheap chips that they have never heard of before? I answered that question as if someone was asking me about, and honestly I wouldn't buy the an "unknown" or "unrecognizable" chip. I would feel as if its going to taste like cardboard. However.... if i end up making the chips like .25 more then the average chip, I feel as if I would get more profit that way. Because everyone would want to buy one or so, just to test it out and find out why it cost more then probably 'Lays Potato Chips.' Therefore the price of my chips are going to be $5.50.
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