* The potato chip that will come in a well-thought out designed bag,that will make customers want to grab one.
* "Impeccable taste for adults!!"
* Higher quality
* better to have with a drink, more enjoyable.
WEAKNESSES
* more work to create and make.
* our chips are thicker then other chips
* maybe difficult to get a lot of consumers, because its a european sausage.
* Trying to "break" into the market place, and be the best of all its competitors.
OPPORTUNITIES
* We will find other age groups wanting to have our snacks.
THREATS
* Competition is a huge factor
* Advertising cost
* Production cost
* Lack of reputation
"The main section of the plan presents a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of a marketing strategy for achieving them." (ch2; pg;56)
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